One of South Africa’s largest brands enters social media

On July 28, 2010, in Business, Social Media Strategy, by Peter du Toit

Yesterday Knorr, Unilever’s largest brand, officially launched its South African, social media presence. (Knorr SA is a Social Media IQ client and we worked with them developing the social media strategy for this initiative) In mid 2007 Knorr SA in conjunction with their digital marketing agency Liqourice launched the What’s For Dinner programme which quickly [...]

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