Ok, so I was watching the Twitter stream when I noticed a very interesting interaction between Andy Hadfield and the folk managing the MTN Twitter account. Here is the interaction: How does that make you feel about MTN? Can you see the power of this? Besides Andy whose problem has been solved promptly, (in exactly [...]
When U2 made the announcement last week that they were adding two South African cities to their 360° tour there was a lot of excitement, since the last time the band was here, was in 1998. Judging from the comments on Twitter it was evident that there was going to be a mad rush for [...]
It’s exciting to see South African companies begin to use the popular social media channels to reach out to their customers. However, as we have said in the past on this blog, it’s NOT just a matter of opening an account on a network. There is a considerable amount of planning required, before you switch [...]
At the Le Web conference late last year Queen Rania (yes that is the Queen of Jordan – and yes she is on Twitter) gave a keynote address entitled Real Time Web for Real World Change. During this keynote she said something that has been repeated often “real time is the new prime time.” This [...]
There has been such a dramatic change in the world of information. What sometimes took months to filter through now happens in hours. Whatever your profession, are you up-to-date with what is happening around the world in your niche? Do you head up communications in your company, or PR or Marketing or HR? How up-to-date [...]
Want to create a good first impression? Then customising your Twitter background is a must. With the increasing number of people joining Twitter you want to make sure you stand out from the millions of profiles by not using the generic (somewhat boring) default background. Also, if you’d like to increase followers, creating a branded [...]
Yesterday was a fascinating day at the Web 2.0 Summit in San Francisco with some really big announcements coming from the two search giants and from the worlds largest and most active social networks. Here is a summary of the announcements: Twitter has struck a deal with Google and Microsoft (Bing) to gain access to [...]
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