So far in this series we have looked at some major considerations in the development of a social media strategy for your business. These have included, making sure that your business objectives outside of social media are clearly defined, so that whatever you do helps you advance those objectives and that in a social media [...]
In this part of the series (Part 1; Part 2) I will be discussing another major piece of the social media for business puzzle. We have lots of businesses that approach us “wanting to do social.” Here is the thing, a business will never be successful at the use of social technologies to achieve business objectives unless [...]
In Part 1 of this series we discussed the need to put the buzz around social media aside, clarify your 3 – 5 year business objectives and then ask whether social media will assist you in reaching those. If you don’t have a working knowledge of social media in order to be able to answer [...]
Google Profile