During the past week Adam Ostrow published a piece on Mashable entitled How a 40,000+ Company trains it’s Employees on social media The company being discussed was Telstra (Australia’s equivalent to Telkom). Here is a copy of their interactive social media training guide There are several take-aways from this move by Telstra: The company clearly [...]
Back in July Josh Bernoff wrote a post entitled Advertising will change forever at the end of this insightful article he concludes: “Pundits have been declaring the end of mass media and advertising for years now. From my 14 years of experience analyzing this stuff, I’ve learned that things die very slowly, but there are [...]
As more and more business owners and entrepreneurs begin to understand that it is impossible to ignore the social media trend, we see larger and larger numbers of businesses wanting to have a social media presence. Often the desire to do so is as a result of competitors who are using social media. There is [...]
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