So far in this series we have looked at some major considerations in the development of a social media strategy for your business. These have included, making sure that your business objectives outside of social media are clearly defined, so that whatever you do helps you advance those objectives and that in a social media [...]
In this part of the series (Part 1; Part 2) I will be discussing another major piece of the social media for business puzzle. We have lots of businesses that approach us “wanting to do social.” Here is the thing, a business will never be successful at the use of social technologies to achieve business objectives unless [...]
In Part 1 of this series we discussed the need to put the buzz around social media aside, clarify your 3 – 5 year business objectives and then ask whether social media will assist you in reaching those. If you don’t have a working knowledge of social media in order to be able to answer [...]
A few months ago Justin Scott of The Airport Magazine approached me to write a series of articles for the magazine on what is involved in developing a social media strategy for your business. I am republishing these here. Here is Part 1 in the series: There is no doubt that we are in the [...]
During our recent project with The Success Academy Properties (client) it became evident that one of the corner stones of their business success has been the high value the team places on their business relationships. A big motivation for their integrating real-time communication into daily business has been the desire to strengthen their existing relationships with suppliers and tenants. [...]
[ May 5, 2011; ] May 5, 2011As businesses rush to use social media as a business tool, it’s crucial to do so strategically. Those that do will see a dramatic impact on their bottom line. In this programme we will help you make sense of the technologies and trends and show you how to leverage these for your business. [...]
We get asked this question often and it’s a very good one. Many executives know social media is something they need to give attention to, but get overwhelmed and then end up settling for the next best – outsourcing their voice. With this post we would like to outline what you need to do if [...]
This is a subject that we have discussed before on this blog. Back in January and February of 2010 (Should you outsource your social media initiatives? and Revisited: Should you outsource your social media initiatives – the Whole Foods story) and again in December 2010 with Don’t buy short-term social media solutions. As the social [...]
We get asked this a lot – so here it is: you need to be a social business. What that means is that internally the culture of your business must be social, your whole team needs to be comfortable engaging in real-time to accomplish daily tasks. Social tools can dramatically change how agile your business [...]
[ March 23, 2011; ] March 23, 2011As businesses rush to use social media as a business tool, it’s crucial to do so strategically. Those that do will see a dramatic impact on their bottom line. In this programme we will help you make sense of the technologies and trends and show you how to leverage these for your business. [...]
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