U2 and the mobile generation

On February 22, 2011, in Mobile, by Peter du Toit

So South Africa hosted U2′s 360 World Tour this past week and it was nothing short of spectacular, with the band breaking an attendance record for their Johannesburg show. During their performance in Cape Town, Bono asked the crowd to turn on their cellphones to create some magic, the lights dimmed and this was the [...]

Bestselling South African author begins engaging via social media

On November 25, 2010, in Social Media Strategy, by Peter du Toit

As World Aids Day (December 1st) approaches we thought it would be a good time to share with you how Marina Coleman (client), one of South Africa’s bestselling authors, has started using social media to engage with her readers. Marina is the author of HIV & AIDS by Marina Coleman which has now sold just [...]

Revisited: Should you outsource your social media initiatives – the Whole Foods story

On February 15, 2010, in Insights, Social Media, by Peter du Toit

A few weeks ago I wrote a post entitled Should you outsource your social media initiatives. This post is to revisit some of the points raised there. I was reading an excellent interview with Marla Erwin, Interactive Art Director for Whole Foods Market and the insights were truly amazing. Whole Foods has 150 Twitter accounts [...]

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