One of the elements of your social media strategy must be education. Yes, how to use the tools but of far greater importance is education on how you need to behave as a business on social networks. There are no shortcuts to this. It’s just something you have to set aside time for and do. [...]
The recent earthquake in Haiti was characterized by the collapse of hundreds of buildings. The extent of the damage was, as news reports indicated, a result of poor construction. Earthquakes around the world wreck havoc on structures, however, when precautions are taken when building in earthquake zones, damage can be minimized. Social media (or the [...]
During a large part of 2009 we spent a considerable amount of time helping small business owners understand the communication tools that make up the modern web and how to use these in a business setting. (We will continue to give this attention during 2010) As social media platforms like Facebook and Twitter are now [...]
It’s really interesting to watch South African businesses begin to feel their way around social media. That’s encouraging. For the purpose of this post I am going to focus on the Facebook presence of businesses Take a look at some of these examples (click on the logo to visit their Facebook Page): Some of the [...]
Why you may ask? Well simply put its very difficult to develop a relationship with a faceless person! Take a look at this picture. Is it warm and inviting? Or does it feel cold and distant? Many businesses are like this. When you want to learn about them this is the face they offer to [...]
Our office has been extremely busy during the last month assisting business owners come up to speed with the rapidly changing business environment that the new web (social media) is creating as well as helping create strategies for their businesses. One thing has become very evident as, what we like to call the “communication revolution” [...]
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