Yesterday I was catching up on some reading and this post by Richard Evensen caught my eye: “Your Company Will Be Disrupted. What’s Your Plan?” Richard says: “Disruption cannot be avoided. Today, rapid changes in technology, customer preferences, competitive capabilities, market dynamics, even government regulations, make continual adaptation a requirement to avoid disruption, which can [...]
We’ve been really busy working along with The Success Academy Properties team as they begin the process of becoming a social business and it’s been a really interesting and insightful experience for the entire team. In essence they are following the steps outlined by David Armano in his excellent post entitled Learning To Fly: The Four Stages [...]
We get asked this question often and it’s a very good one. Many executives know social media is something they need to give attention to, but get overwhelmed and then end up settling for the next best – outsourcing their voice. With this post we would like to outline what you need to do if [...]
This is a subject that we have discussed before on this blog. Back in January and February of 2010 (Should you outsource your social media initiatives? and Revisited: Should you outsource your social media initiatives – the Whole Foods story) and again in December 2010 with Don’t buy short-term social media solutions. As the social [...]
We get asked this a lot – so here it is: you need to be a social business. What that means is that internally the culture of your business must be social, your whole team needs to be comfortable engaging in real-time to accomplish daily tasks. Social tools can dramatically change how agile your business [...]
It’s becoming evident from experience that for businesses to be successful at the use of social media there has to be a clearly defined strategy. Included in this strategy is the need to develop an internally networked business, which will lead to an externally networked business and hopefully then mature into a fully networked business. [...]
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