As we mentioned last week the Social Media World Forum event is happening in Cape Town on June 1 & 2 2011. What’s really interesting is that the event is being described as a “double-billed technology extravaganza.” Here’s why: Running at the same time as the Social Media World Forum will be the Apps World [...]
Great news! Six Degrees is bringing the Social Media World Forum event to the Cape Town Convention Center on June 1 & 2. This event is held annually in New York, London, Singapore and Dubai, and it’s great to see Cape Town added to list. We are really excited about this as it will give South [...]
So South Africa hosted U2′s 360 World Tour this past week and it was nothing short of spectacular, with the band breaking an attendance record for their Johannesburg show. During their performance in Cape Town, Bono asked the crowd to turn on their cellphones to create some magic, the lights dimmed and this was the [...]
Ok, so I was watching the Twitter stream when I noticed a very interesting interaction between Andy Hadfield and the folk managing the MTN Twitter account. Here is the interaction: How does that make you feel about MTN? Can you see the power of this? Besides Andy whose problem has been solved promptly, (in exactly [...]
As World Aids Day (December 1st) approaches we thought it would be a good time to share with you how Marina Coleman (client), one of South Africa’s bestselling authors, has started using social media to engage with her readers. Marina is the author of HIV & AIDS by Marina Coleman which has now sold just [...]
We had an interesting experience this morning filled with lessons for businesses using social media as a means to interact with customers. As you know kulula often runs sales which are very popular and we often make use of these to get to various destinations for trainings, meetings etc. This morning their IT infrastructure could [...]
One of the elements of your social media strategy must be education. Yes, how to use the tools but of far greater importance is education on how you need to behave as a business on social networks. There are no shortcuts to this. It’s just something you have to set aside time for and do. [...]
We thought we would share some insights from recent social media strategies we have worked on. One of the questions that keeps coming up is whether you should have the company logo or a picture of the person or persons responsible for managing your social media as your avatar on social networks like Facebook, Youtube [...]
One of the most often asked questions we get, as a business considers moving into social media, is “How do we deal with negativity?” This is a great question that should be asked at some point during the development of a social media strategy. Often however, due to a lack of due diligence before flicking [...]
Why you may ask? Well simply put its very difficult to develop a relationship with a faceless person! Take a look at this picture. Is it warm and inviting? Or does it feel cold and distant? Many businesses are like this. When you want to learn about them this is the face they offer to [...]
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