On Friday Feb 11th Facebook rolled-out a major upgrade to Facebook Pages – here are eight you need to be aware of:
- Photos at the top: The most recent photos that you post to the Wall of a Page you admin, or photos you tag your Page in, will appear here. This area will not include any photos posted by people who like your Page. Remember if you hover over a picture you will see an x which you can click on if you want to remove the picture. This only removes it from the picture feature on top of the page and not from the album.
- Use Facebook as your Page: You will be able to receive notifications for your Page, (this is huge) view a News Feed for your Page, and like and post on other Pages as your Page.
- Wall filters: Pages now have two publicly visible Wall filters “Posts by Page” and “Everyone.” When viewing a Page Wall with the “Everyone” filter, the most engaging posts will appear at the top (i.e. posts will not appear in chronological order). If you would like to see posts on your wall in chronological order you must view the page wall in Admin view, this will also allow you to filter the page to reflect “Most Recent” and “Hidden Posts.”
- Email notifications: You can opt to receive notifications when people post or comment on your Page.
- Featured Pages and admins: You can feature other Pages your Page likes, or admins of your Page, in the new “Likes” and “Page Owners” sections on the left side of your Page. This is a great way to bring your team out from behind the company logo – remember if you do use this option make sure the people you feature have made their personal profiles “business ready.”
- Mutual connections: When people visit your Page, they will be able to view friends who also like your Page, as well as other Pages that both they and your Page like.
- Navigation: The content that you formerly accessed by clicking the tabs at the top of your Page can now be found in the column underneath your Page profile picture (as it is on your personal profile.) The text in the box that used to appear in the box underneath your Page profile picture will now appear in the Info tab.
- Profile picture size: The profile picture size for Pages has been adjusted from 200px x 600px to 180px x 540px.
If you are a Page Admin take a tour of the new features (NB: Click on Preview before Upgrade) to familiarise yourself with the new features and navigation.
As you take this tour ask yourself: What are the implications to my business? How will I adjust the way I am currently using the platform as a result of the changes? We will be discussing the business implications of these changes at our “Developing a social media strategy for your business” workshop in Cape Town this week (Wednesday February 16th), in Johannesburg on March 23rd as well as in our Facebook Workshop Groups.
What do you think of the changes?
Peter du Toit
Peter is the co-founder of Social Media IQ, a social media strategist, exceptional speaker and certified coach who specialises in developing social media strategies for companies in order for them to stay relevant in this fast changing world.