When thinking of adopting a social media strategy for your business one of the tasks that may seem quite daunting is keeping up with everything. Something that has helped me immensely is using my cellphone more effectively.

The real-time web waits for no man!

So here are some details on how I use my phone to keep up.

As part of the move to be mobile we started using Gmail as our preferred email client recently. Because Gmail is an online email service, we are able to access this using Google’s Mobile applications which are brilliant! (From your phones mobile browser simply visit m.google.com)

The first step was for me to forward all my email accounts to my Gmail account. The next step was to make sure that, on all the networks I have a presence, I set my email alerts for all the important things I need to be aware of.

When I am away from the office, I simply keep the Gmail client on my phone open and it automatically informs me when there is a new activity on the networks that require my attention.

One of the other great benefits I found with Gmail is the Contacts feature. So now from anywhere I have access to the latest contact database for the business. (Oh and you can also sync your phone contacts with your Gmail Contacts which means you have a backup in case something goes wrong with your phone)

Here are some other applications and mobile sites I use on my phone which are really helpful:

Fring (application): Allows us to “chat” via Skype or Windows Live Messenger – a thousand times better than sms http://fring.com

Snaptu (application) Found this quite useful if I need to use Twitter plus I use the News Reader to bring in all my Google Reader accounts. http://snaptu.com

HelloTxt (mobile site) Allows me to do a status update from my cellphone to: Facebook; Facbook Profile: Twitter and Friendfeed – now you know my secret http://hellotxt.com

FFtogo (mobile site) Allows me to see my FriendFeed account and interact – I use this lots! http://fftogo.com

Facebook (mobile site) No need to say more

Ok so what have you found helpful to use? What applications and mobile sites do you find helpful? Questions on any of this are welcome as always