Wow it’s been a really busy 6 weeks and we thought we would give a quick run-down of all the things we have been up to
One of the most exciting has been finalising a social media strategy for a large corporate as they move one of their products into the social media environment. It’s been great to see them prepared to do due diligence in clarifying exactly what their objectives are, understanding the digital behaviour of their community so they can engage with them using the channels which the community feels most comfortable with and going through the pain of learning to speak a new language – digital.
Having said that, it is a huge challenge for a large corporate to turn the Titanic and by that I mean although the team is excited to implement the strategy there are lots of hoops to jump through, which naturally delays implementation. Our key take-away from this project has been that in this rapidly evolving business environment the more agile your business is to change direction or adopt the popular communication tools the more market share you are going to grab.
I predict that any small to medium size business that understands the extreme power of communicating directly with consumers using social media and adapts fast is going to gobble up market share from older larger traditional companies. Exciting times!
This project has also demonstrated clearly that the South African consumer is on a par with consumers in America, Europe and Australia. To think you can ignore social media because it’s an “overseas” thing is a major MAJOR error in judgment.
We have also attended a few conferences (where we presented on social media) and that has been an interesting exercise too! At the moment there is still a huge lack of understanding (generally speaking) of the impact social media is having on the fabric of business. And nothing is being left untouched. So if you are in marketing, PR, customer care, internal communications, be aware that what you do is in the process of being revolutionised! Are you aware of the changes sweeping your industry?
What continues to fascinate me is how individuals who are being paid really good money by companies are completely unaware of the dramatic changes the modern web is creating. Surely keeping up with the evolution of your industry or profession is a given?
In watching South African businesses venture into social media, it is very easy to spot a business or organization that is entering the environment without a strategy. At best their presence can be described as superficial. This is dangerous as social media is about one of the most important aspects of any business – relationships with your clients or customers. Treating those relationships superficially will have a negative impact on your business and can do much more harm than good.
We have been flying around the country quite a bit and it’s interesting to see how healthy air travel is. In the 10 or so flights we have been on recently there are very very few empty seats on the aircraft. Judging from the amount of traffic in and around the airports I would say we can declare the recession over
We have also had considerable time to use and test Google Buzz and we are very excited about what this new service is going to mean for the social media space. We will be writing about our findings and views in the coming few weeks. We keep advising that it makes complete business sense to have a strong presence on the two most trafficked sites in the world, Facebook and Google.
On that note we are currently busy with a huge site upgrade and are looking forward to that going live soon.
Looking forward to sharing insights gained over the last few weeks with you to help you improve the social media IQ of your business.
Peter du Toit
Peter is the co-founder of Social Media IQ, a social media strategist, exceptional speaker and certified coach who specialises in developing social media strategies for companies in order for them to stay relevant in this fast changing world.