So far in this series we have looked at some major considerations in the development of a social media strategy for your business. These have included, making sure that your business objectives outside of social media are clearly defined, so that whatever you do helps you advance those objectives and that in a social media [...]
In this part of the series (Part 1; Part 2) I will be discussing another major piece of the social media for business puzzle. We have lots of businesses that approach us “wanting to do social.” Here is the thing, a business will never be successful at the use of social technologies to achieve business objectives unless [...]
In Part 1 of this series we discussed the need to put the buzz around social media aside, clarify your 3 – 5 year business objectives and then ask whether social media will assist you in reaching those. If you don’t have a working knowledge of social media in order to be able to answer [...]
A few months ago Justin Scott of The Airport Magazine approached me to write a series of articles for the magazine on what is involved in developing a social media strategy for your business. I am republishing these here. Here is Part 1 in the series: There is no doubt that we are in the [...]
During our recent project with The Success Academy Properties (client) it became evident that one of the corner stones of their business success has been the high value the team places on their business relationships. A big motivation for their integrating real-time communication into daily business has been the desire to strengthen their existing relationships with suppliers and tenants. [...]
This is a subject that we have discussed before on this blog. Back in January and February of 2010 (Should you outsource your social media initiatives? and Revisited: Should you outsource your social media initiatives – the Whole Foods story) and again in December 2010 with Don’t buy short-term social media solutions. As the social [...]
It’s becoming evident from experience that for businesses to be successful at the use of social media there has to be a clearly defined strategy. Included in this strategy is the need to develop an internally networked business, which will lead to an externally networked business and hopefully then mature into a fully networked business. [...]
It was with real interest that I read the insightful piece by Mallary Jean Tenore entitled: Why The New York Times eliminated its social media editor position. In the post she outlines how New York Times Social Media Editor Jennifer Preston will be relinquishing her role and how the responsibility will be absorbed by a team [...]
As World Aids Day (December 1st) approaches we thought it would be a good time to share with you how Marina Coleman (client), one of South Africa’s bestselling authors, has started using social media to engage with her readers. Marina is the author of HIV & AIDS by Marina Coleman which has now sold just [...]
At the Unilever Digital Hothouse event which I co-presented with Brian Rea of CaseStudy.Inc there was some conversation regarding social media and ROI, which is a conversation that must be had in order for businesses to successfully use social media to reach business objectives. We really didn’t have sufficient time to explore the question at length so I [...]
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