So far in this series we have looked at some major considerations in the development of a social media strategy for your business. These have included, making sure that your business objectives outside of social media are clearly defined, so that whatever you do helps you advance those objectives and that in a social media [...]
I was meaning to publish this post on Friday but was distracted by events in Cape Town – which may have been a blessing in disguise as I have had some time to reflect on Day 2 of the programme. The programme on Thursday was packed with case studies from companies like Nike, Deloitte, JSE, [...]
It’s been interesting to see how far South African businesses have come with social media and how far they still need to go. The two brands who impressed me today were Standard Bank and Cell C. Here is why. It’s clear that involvement in social media as brands is forcing each business to go from [...]
A week or so ago B. Bonin Bough the Global Head of Digital for PepsiCo who oversees company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands, wrote a very insightful piece on Forbes entitled The C-Suite Digital Divide. In this he makes the point that “digital [...]
As we mentioned last week the Social Media World Forum event is happening in Cape Town on June 1 & 2 2011. What’s really interesting is that the event is being described as a “double-billed technology extravaganza.” Here’s why: Running at the same time as the Social Media World Forum will be the Apps World [...]
Great news! Six Degrees is bringing the Social Media World Forum event to the Cape Town Convention Center on June 1 & 2. This event is held annually in New York, London, Singapore and Dubai, and it’s great to see Cape Town added to list. We are really excited about this as it will give South [...]
We’ve been really busy working along with The Success Academy Properties team as they begin the process of becoming a social business and it’s been a really interesting and insightful experience for the entire team. In essence they are following the steps outlined by David Armano in his excellent post entitled Learning To Fly: The Four Stages [...]
On Friday Feb 11th Facebook rolled-out a major upgrade to Facebook Pages – here are eight you need to be aware of: Photos at the top: The most recent photos that you post to the Wall of a Page you admin, or photos you tag your Page in, will appear here. This area will not [...]
2011 is going to be a big year for social media and its business application in South Africa. There is no doubt in our mind that the business that does this right will continue to grow in relevance. Social media and its business application is a rapidly evolving environment and at Social Media IQ we proud ourselves [...]
In the early hours of this morning (South African time) Facebook entered the geo-location game. With this post we would like to give some insights on privacy that you need to be aware of. In their blog post on the launch of Facebook Places, Facebook says the following: “With Places, you are in control of [...]
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