Yesterday I was catching up on some reading and this post by Richard Evensen caught my eye: “Your Company Will Be Disrupted. What’s Your Plan?” Richard says: “Disruption cannot be avoided. Today, rapid changes in technology, customer preferences, competitive capabilities, market dynamics, even government regulations, make continual adaptation a requirement to avoid disruption, which can [...]
We get asked this question often and it’s a very good one. Many executives know social media is something they need to give attention to, but get overwhelmed and then end up settling for the next best – outsourcing their voice. With this post we would like to outline what you need to do if [...]
We get asked this a lot – so here it is: you need to be a social business. What that means is that internally the culture of your business must be social, your whole team needs to be comfortable engaging in real-time to accomplish daily tasks. Social tools can dramatically change how agile your business [...]
Yesterday we referred to a post by Sydney Eve on how Gen Z are using technology to learn and communicate. There is very little doubt that for this generation social technologies come second nature. In essence a social business needs to get to this point too. While chairing a social media panel of authors at [...]
I have been following a very interesting discussion on this Quora question: Why haven’t major companies like Google, Microsoft, or Yahoo succeeded at social networking? (In fact one could ask: why doesn’t any business succeed at social networking?) A comment from Aaron B Iba was really enlightening, here was his response to the question: “I worked [...]
It was with real interest that I read the insightful piece by Mallary Jean Tenore entitled: Why The New York Times eliminated its social media editor position. In the post she outlines how New York Times Social Media Editor Jennifer Preston will be relinquishing her role and how the responsibility will be absorbed by a team [...]
As the rush continues to begin using platforms like Facebook for business fundamental errors continue to be made by businesses who just don’t understand the environment at all. A few days ago on my Twitter stream I saw this post: Here is the thing: “Push” marketing does not go down well on social networks. For many businesses social networks [...]
Yesterday Knorr, Unilever’s largest brand, officially launched its South African, social media presence. (Knorr SA is a Social Media IQ client and we worked with them developing the social media strategy for this initiative) In mid 2007 Knorr SA in conjunction with their digital marketing agency Liqourice launched the What’s For Dinner programme which quickly [...]
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