Businesses and individuals are racing to get to understand the new communication space. How are your preparations going?
How do you feel when you ask a company for their email address and they say “sorry we only use fax” What thoughts go through your mind? Do you think “wow they are seriously behind the times!” Well we are heading very quickly into the same situation. Today people are asking businesses things like:
can we get updates from your companies public profile on Facebook?
where can we provide you with some feedback?
are you on twitter?
can you DM me the details?
where can we read your blog?
How would you answer to any of these questions? The communication platform has moved, have you?
Take a quick look at the Top 20 sites (based on traffic) in South Africa as of this morning Aug 17th. On which do you have a presence? (Hint: “0″ is not a good number!
) Actually, you could be visible on 7 of the 20!
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Peter du Toit
Peter is the co-founder of Social Media IQ, a social media strategist, exceptional speaker and certified coach who specialises in developing social media strategies for companies in order for them to stay relevant in this fast changing world.








