It has been a thrilling ride for us to have been in the heart of the rapidly evolving social media landscape over the last 2 years or so. In this time we have had the privilege of meeting hundreds of business owners and senior executives from companies all over South Africa during workshops that we [...]
So far in this series we have looked at some major considerations in the development of a social media strategy for your business. These have included, making sure that your business objectives outside of social media are clearly defined, so that whatever you do helps you advance those objectives and that in a social media [...]
It’s a great privilege for me to be featured in the December 2011 issue of the Oprah Magazine. As with most of these, due to space constraints and other issues the editors are unable to publish the full interview. I thought it would be a good idea to publish the full interview as context to [...]
In this part of the series (Part 1; Part 2) I will be discussing another major piece of the social media for business puzzle. We have lots of businesses that approach us “wanting to do social.” Here is the thing, a business will never be successful at the use of social technologies to achieve business objectives unless [...]
In Part 1 of this series we discussed the need to put the buzz around social media aside, clarify your 3 – 5 year business objectives and then ask whether social media will assist you in reaching those. If you don’t have a working knowledge of social media in order to be able to answer [...]
A few months ago Justin Scott of The Airport Magazine approached me to write a series of articles for the magazine on what is involved in developing a social media strategy for your business. I am republishing these here. Here is Part 1 in the series: There is no doubt that we are in the [...]
Yesterday I was catching up on some reading and this post by Richard Evensen caught my eye: “Your Company Will Be Disrupted. What’s Your Plan?” Richard says: “Disruption cannot be avoided. Today, rapid changes in technology, customer preferences, competitive capabilities, market dynamics, even government regulations, make continual adaptation a requirement to avoid disruption, which can [...]
So between the projects we are working on and a visit to France, Google launched Google+ To be honest my workflow had settled into a really nice grove and had become almost second nature. Until the Google+ launch After spending lots of time on the platform learning the features and connecting with people and conversations [...]
Google has just introduced the Google+ Project here is an overview of each of the elements – this is one of Google’s boldest attempt to get social right. It also illustrates that this stuff is not easy and requires some serious thought to get right. If you have a Google Profile you can request an [...]
I was meaning to publish this post on Friday but was distracted by events in Cape Town – which may have been a blessing in disguise as I have had some time to reflect on Day 2 of the programme. The programme on Thursday was packed with case studies from companies like Nike, Deloitte, JSE, [...]
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