So far in this series we have looked at some major considerations in the development of a social media strategy for your business. These have included, making sure that your business objectives outside of social media are clearly defined, so that whatever you do helps you advance those objectives and that in a social media [...]
It’s a great privilege for me to be featured in the December 2011 issue of the Oprah Magazine. As with most of these, due to space constraints and other issues the editors are unable to publish the full interview. I thought it would be a good idea to publish the full interview as context to [...]
In this part of the series (Part 1; Part 2) I will be discussing another major piece of the social media for business puzzle. We have lots of businesses that approach us “wanting to do social.” Here is the thing, a business will never be successful at the use of social technologies to achieve business objectives unless [...]
Google Profile