In Part 1 of this series we discussed the need to put the buzz around social media aside, clarify your 3 – 5 year business objectives and then ask whether social media will assist you in reaching those. If you don’t have a working knowledge of social media in order to be able to answer [...]
A few months ago Justin Scott of The Airport Magazine approached me to write a series of articles for the magazine on what is involved in developing a social media strategy for your business. I am republishing these here. Here is Part 1 in the series: There is no doubt that we are in the [...]
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