Google has just introduced the Google+ Project here is an overview of each of the elements – this is one of Google’s boldest attempt to get social right. It also illustrates that this stuff is not easy and requires some serious thought to get right. If you have a Google Profile you can request an [...]
I was meaning to publish this post on Friday but was distracted by events in Cape Town – which may have been a blessing in disguise as I have had some time to reflect on Day 2 of the programme. The programme on Thursday was packed with case studies from companies like Nike, Deloitte, JSE, [...]
It’s been interesting to see how far South African businesses have come with social media and how far they still need to go. The two brands who impressed me today were Standard Bank and Cell C. Here is why. It’s clear that involvement in social media as brands is forcing each business to go from [...]
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