Social media for business – avoid this mistake

On January 12, 2011, in Business, Insights, by Peter du Toit

I have been following a very interesting discussion on this Quora question: Why haven’t major companies like Google, Microsoft, or Yahoo succeeded at social networking? (In fact one could ask: why doesn’t any business succeed at social networking?) A comment from Aaron B Iba was really enlightening, here was his response to the question: “I worked [...]

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